To get most out of your advertising dollars here are a few elements of an ad development:

Identify your business and what area you serve.

Permanent hair removal - electrolysis
Facials
Permanent make-up
Massage

Mention clearly in as few words as possible what your business is about.

Permanent hair removal

Electrolysis - the only recognized method of permanent hair
removal

Electrolysis - the only FDA recognized method of permanent hair
removal

Include any product or service benefits that you can offer and your competitors cannot.

Tailored to your needs

Individualized

Specializing in all areas of the body

Smooth hair free skin

State special information that would entice a consumer to call you as opposed to any other business listed under your heading.

Permanent hair removal on all hair and skin types.

If you want permanent hair removal electrolysis is your answer

State any special incentives that you offer.

Complimentary consultation

State of the art technology

Latest technology and practice protocols

Mention organizations you belong to.

Electrologists’ Association of California

Additional Elements for your ad:

• Mention that you are State Licensed.
• Mention how long you’ve been in practice.
• Use a logo
• Use a creative icon
• List your phone number
• Credit cards you may offer
• Website
• Use high quality artwork
• Use bold lettering
• Surrounded by a border
• Use color

Use power words here are a few examples:

PROVEN

SAFE

EFFECTIVE

DISCOVER

RESULTS

NEW

The American Electrology Association’s Infection Control Standards for the Practice of Electrology were chosen primarily for their acknowledged importance to infection control. Some standards are based on well-documented epidemiologic studies, while others are based on a reasonable theoretical rationale. Advanced research studies and theoretical rationale are continually revealing pertinent information relevant to these standards; therefore, revisions and additions will be made as necessary.

Download the latest version of Sterilization Standards in PDF format.

You will need Adobe Acrobat Reader to view.  Get Reader Now.

When was the last time you actually looked at your web site? If you answer is  last week, good for you. If your answer is 1 year or more, two things that should cause concern:

1. Your site could be out of synch with the latest design techniques and practice.
2. Your content is no longer considered “fresh or new” to the internet surfing population and it affects your position in the search engines and directories from which you should be coming up in organic or sponsored results.

This can be easily remedied. Don’t let old design or content get in the way of attracting consumers to your business. It is as simple as making a phone call or sending an email to the web design firm who did your current site or maybe it is reaching out to someone else for a fresh approach. Most designs firms will offer a FREE web site analysis that should include: suggested improvements to overall layout, presentation of content, usability and eye catching design to name a few. Designers have access today to web designing tools that can develop and design robust stylized web sites that are top rate.

Before you make that call or send that email, first ask yourself –What do I want people to do when the come to my web site , what information must they have about my business in order to become my client and what is my competition doing? So get in touch with your design firm for a quick checkup now!

Consumers today are using the internet to find people with businesses like yours. They are also using the extremely popular social media websites such as Facebook, Twitter, YouTube and Blogs. 2009 industry surveys about successes for customer acquisition across all industries are attributing their successes to their efforts in social media. Think you business is not a fit for social media – think again. A clearly defined and measurable plan is the best approach. Most web design firms today will offer social media services. Be sure to ask about that when you are doing your web site.

Remember your web site is a dynamic marketing tool that needs your attention. Make sure your investment is providing you a positive return. Know what you want your web site to do for you and keep it current in its look and the information that it provides.


Author

Kelly Watson is the owner of Watson Harris Designs, a web consulting firm that provides
web design services, strategic consulting, and SEO, SEM and PPC services for small
businesses. If you would like to find out more about what Watson Harris Designs can do
for your business visit us on the web at www.watsonharrisdesigns.com . Sign up for our
quarterly email newsletter at our web site. Reach us at 800-267-1075 toll free or email
sales@watsonharrisdesigns.com . Be sure to mention this article for special promotional pricing!